Vol. 5 No. 1 (2020)

Articles

• The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty

  Vika Ansy Anggraini, Arga Hananto

  1-15

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• Competitive Environment Analysis in Global Retail Companies Operation Strategy: A Data Envelopment Analysis (DEA) Based Approach

  Zainal Putra, Muzakir Muzakir

  16-36

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• ANALYSIS OF THE EFFECT OF FINANCIAL LITERATION, FINANCIAL TECHNOLOGY, INCOME, AND LOCUS OF CONTROL ON LECTURER FINANCIAL BEHAVIOR

  Wahyudi Wahyudi, Brigitta Azalea Pulo Tukan, Dahlia Pinem

  37-46

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• Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit

  Muhammad Hasan Absori, Deni Ramdani

  47-53

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• THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA

  Muhammad Nurfauzi Awaludin, Sigit Sukmono

  54-68

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• FACTORS AFFECTING DIVIDEND PAYMENT POLICY

  Seto Sulaksono Adi Wibowo, Agung Bana

  69-76

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