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Vol. 5 No. 1 (2020)
Vol. 5 No. 1 (2020)
DOI:
https://doi.org/10.47312/ambr.v5i1
Published:
2020-06-17
Articles
The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty
Vika Ansy Anggraini, Arga Hananto
1-15
PDF
Competitive Environment Analysis in Global Retail Companies Operation Strategy: A Data Envelopment Analysis (DEA) Based Approach
Zainal Putra, Muzakir Muzakir
16-36
PDF
ANALYSIS OF THE EFFECT OF FINANCIAL LITERATION, FINANCIAL TECHNOLOGY, INCOME, AND LOCUS OF CONTROL ON LECTURER FINANCIAL BEHAVIOR
Wahyudi Wahyudi, Brigitta Azalea Pulo Tukan, Dahlia Pinem
37-46
PDF
Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit
Muhammad Hasan Absori, Deni Ramdani
47-53
PDF
THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA
Muhammad Nurfauzi Awaludin, Sigit Sukmono
54-68
PDF
FACTORS AFFECTING DIVIDEND PAYMENT POLICY
Seto Sulaksono Adi Wibowo, Agung Bana
69-76
PDF
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