https://journal.afebi.org/index.php/ambr <p>AFEBI Management And Business Review (AMBR) [<strong><a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1479692235&amp;1&amp;&amp;" target="_blank" rel="noopener">P-ISSN 2548- 530X</a></strong> | <strong><a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1479693409&amp;1&amp;&amp;" target="_blank" rel="noopener">E-ISSN 2548-5318</a></strong>] is an academic journal that is published twice a year (June and December) by The Association of The Faculty of Economics and Business Indonesia. AMBR is aimed as an outlet for theoretical and empirical research in the field of management and business and to disseminate the information of the management and business research was conducted by members of AFEBI in particular and researchers in general to the academics, practitioners, students, and others who interested in management and business research.</p> Asosiasi Fakultas Ekonomi dan Bisnis Indonesia en-US AFEBI Management and Business Review 2548-530X <p>Authors who publish with this journal agree to the following terms:<br /><br /><span><span>The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions. </span></span></p><p><span>The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions. </span>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="http://creativecommons.org/licenses/by/3.0/" target="_new">Creative Commons Attribution License</a> that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.<br /><br />Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.<br /><br />Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</p><p><a href="http://creativecommons.org/licenses/by/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by/4.0/88x31.png" alt="Creative Commons License" /></a><br /><span>This work is licensed under a </span><a href="http://creativecommons.org/licenses/by/4.0/" rel="license">Creative Commons Attribution 4.0 International License</a><span>.</span></p> https://journal.afebi.org/index.php/ambr/article/view/906 <p>The growing demand for inclusive and accessible mental health services presents a global challenge, including in Indonesia. In response, Ibunda.id developed the WellMe application using the Design Thinking approach to understand user needs, design innovative solutions, and create an effective technology-based prototype. This study follows the five stages of Design Thinking: Empathize, define, ideate, prototype, and test. Customer Journey Mapping and Empathy Maps identified key challenges, including the absence of a mobile application, which limited user convenience: the define stage prioritized push notifications, educational content, and psychologist profiles with user reviews. Using 2x2 brainstorming, the ideation stage led to solutions such as multiplatform development with Flutter, video call integration, and interactive educational modules. Prototyping resulted in a mobile application tailored to user needs. Usability testing with the System Usability Scale (SUS) scored 81.5 ("excellent"), indicating high satisfaction. Desirability analysis highlighted appreciation for push notifications and personalized psychologist profiles. Viability showed strong engagement potential, with 100% of respondents favoring the app over the web platform. Feasibility analysis found 93.2% of developers endorsing Flutter for its efficiency and cost-effectiveness. This study contributes to design thinking literature on mental health applications. It provides a framework for user-centered technological innovations, supporting Ibunda.id in enhancing service accessibility and quality in Indonesia.</p> Adnan Imam Hidayat Astri Ghina Copyright (c) 2025 2025-06-30 2025-06-30 10 1 1 12