The Role of The Store Atmosphere To Impulsive Purchasing (Study in Matahari Cilandak Town Square)
DOI:
https://doi.org/10.47312/ambr.v2i1.58Abstract
Impulsive purchases is one factor, which are considered by retailers and manufacturers. The purpose of this study was to determine the role of positive emotions in mediating the store atmosphere on impulsive purchases. The population in this study is the community in Cilandak West district which often make impulsive purchases in Matahari Cilandak Town Square. The size of the samples which are taken by as many as 50 people, with a non-probability sampling method particularly purposive sampling. Data is collected through questionnaires. The data analysis technique used is the PLS (Partial Least Square) method of analysis. These results indicate that the store atmosphere has a positive and significant impact on impulsive purchases at 0.387. Indirect effect store atmosphere of impulsive purchases through positive emotion at 0.431. Hence the indirect effect has more impact on the direct effect.
Keywords: Impulsive Purchases, Positive Emotion, Store Atmosphere
Downloads
References
Abdolvand, M., Hanzaee, K., Rahnama, A., & Khoshpanjeh, M. (2011). The Effects of Situational and Individual Factors on Impulse Buying. World Apllied Sciences Journal, 2108-2117, ISSN 1818-4952.
Dewi., & Giantari. (2015). Peran Emosi Positif Dalam Memediasi Store Atmosphere Terhadap Pembelian Impulsif. E-Jurnal Manajemen Unud, 4(12), 4419-4448, ISSN : 2302-8912.
Ghozali, I. (2013). Aplikasi analisis multivariate dengan program IBM SPSS 21 (Edisi 5). Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2014). Structural Equation Modeling Metode Alternatif dengan Partial Least Square (PLS). Semarang: Badan Penerbit Universitas Diponegoro.
Graa, A., & Danie, M. (2012). Application Of Stimulus & Response Model To Impulse Buying Behavior Of Algerian Consumers. Serbian Journal of Management, 13 september 2012, 53-64.
InternetWorldStats – Usage and Population Statistics, The World Population And The Top Ten Countries With The Highest Population, accessed on October 4 2016, http://www.internetworldstats.com/stats8.htm
Kotler, P. & Keller, K.L. (2012). Marketing manajemen. Pearson Education, Inc.
Kurniawati, D., & Restuti, S. (2014). Pengaruh Sales Promotion Dan Store Atmosphere Terhadap Shopping Emotion Dan Impulse Buying Pada Giant Pekanbaru. Jurnal Tepak Manajemen Bisnis, 6(3), September 2014, 24-37.
Leba, E. (2015). Pengaruh Atmosfer Gerai Dan Promosi Penjualan Terhadap Pembelian Impulsif Yang Dimediasi Emosi Positif. Jurnal Ilmu dan Riset Manajemen, 4(1), Januari 2015, 1-17.
Peter, J., & Olson, J. (2014). Perilaku Konsumen & Strategi Pemasaran. Jakarta: Salemba Empat.
Sinaga, S., & Kumadji. (2012). Stimulus Store Environment Dalam Menciptakan Emotional Response Dan Pengaruhnya Terhadap Impulse Buying. Jurnal Profit, 6(2), 1-17.
Sugiyono (2014). Metode penelitian bisnis. Bandung: Alfabeta.
Sujarweni, V (2014). Metodelogi penelitian. Yogyakarta: Pustakabarupress.
Sumarwan, U. (2011). Riset Pemasaran dan Konsumen: Panduan Riset dan Kajian: Kepuasan, Perilaku Pembelian, Gaya Hidup, dan Persepsi Risiko, seri 1. Bogor: IPB Press.
Sumarwan, U. (2015). Pemasaran Strategik: Perspektif Perilaku Konsumen dan Marketing Plan. Bogor: IPB Press.
Sunyoto, D. (2014). Konsep Dasar Riset Pemasaran Dan Perilaku Konsumen. Yogyakarta: CAPS (Center for Academic Publishing Service).
Sunyoto, D. (2015). Manajemen Bisnis Ritel. Jakarta: Graha Ilmu.
Supranto, J., & Limakrisna, N. (2011). Perilaku Konsumen dan Strategi Pemasaran Untuk Memenangkan Persaingan Bisnis (Edisi 2). Jakarta: Mitra Wacana Media.
Tjiptono, F. (2014). Pemasaran Jasa. Yogyakarta: CV ANDI OFFSET.
Top brand index 2014, 2015, 2016 fase 2 kategori departemen store, diakses 9 September 2016, http://www.topbrand-award.com/
Usman, H., & Sobari, N. (2013). Aplikasi multivariate untuk riset pemasaran. Jakarta: PT. RajaGrafindo.
Utami, C. (2010). Manajemen Ritel: Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia. Jakarta: Salemba Empat.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions.
The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution 4.0 International License.