• Tony Wijaya Universitas Negeri Yogyakarta
  • Agung Utama Universitas Negeri Yogyakarta
  • Nurhadi Nurhadi Universitas Negeri Yogyakarta
  • Andreas M Kuncoro Universitas Negeri Yogyakarta



The research aimed to identify and compare the ethical sensitivity level of
marketing student. This research is descriptive-comparative using primary
data. Sources of data in the study is a student of marketing management. The study used a saturated sample of all students who are still active (3 batches). Data collection techniques are surveys using questionnaires. Data analysis techniques in this study using descriptive statistics and analysis of variance. Based on the result of the research, it can be concluded that there is a significant difference in students' ethical sensitivity in 2nd, 4th and 6th semesters significantly. 6th-semester students have better ethical sensitivity than 4th and 2nd semester. 4th-semester students have better ethical sensitivity than 2ndsemester.

Keywords: ethical sensitivity, marketing students, semester


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