AFEBI Management and Business Review

Development of Mental Health Application: Design Thinking Approach

Adnan Imam Hidayat, Astri Ghina — Mon, 30 Jun 2025 00:00:00 +0700

The growing demand for inclusive and accessible mental health services presents a global challenge, including in Indonesia. In response, Ibunda.id developed the WellMe application using the Design Thinking approach to understand user needs, design innovative solutions, and create an effective technology-based prototype. This study follows the five stages of Design Thinking: Empathize, define, ideate, prototype, and test. Customer Journey Mapping and Empathy Maps identified key challenges, including the absence of a mobile application, which limited user convenience: the define stage prioritized push notifications, educational content, and psychologist profiles with user reviews. Using 2x2 brainstorming, the ideation stage led to solutions such as multiplatform development with Flutter, video call integration, and interactive educational modules. Prototyping resulted in a mobile application tailored to user needs. Usability testing with the System Usability Scale (SUS) scored 81.5 ("excellent"), indicating high satisfaction. Desirability analysis highlighted appreciation for push notifications and personalized psychologist profiles. Viability showed strong engagement potential, with 100% of respondents favoring the app over the web platform. Feasibility analysis found 93.2% of developers endorsing Flutter for its efficiency and cost-effectiveness. This study contributes to design thinking literature on mental health applications. It provides a framework for user-centered technological innovations, supporting Ibunda.id in enhancing service accessibility and quality in Indonesia.

Factors affecting the Entrepreneurial Intention of Universities’ Students: Case study with Students at Can Tho University of Technology, Vietnam.

Phuong Nguyen, Nam Pham , Binh Huynh — Mon, 30 Jun 2025 00:00:00 +0700

This study examines the factors that affect the entrepreneurial intention of universities’ students in Vietnam. We do a case study with the students at Can Tho university of Technology (CTUT). We do a survey with 925 students at CTUT (with 60% of the sample being from non-economic students) and treat the data with SPSS version 27. We use SEM for testing the Linear structural model. The results show that factors that positively influence students' intention to start a business include: (1) Social Norms; (2) Knowledge and Experience; (3) Social Norms; (4) Personal Attitude; and (5) Personal Traits. Interestingly, (6) Educational Support negatively affects the students' intention to start a business. This may be explained by the large difference in applying educational knowledge into entrepreneurial activity between economic students and non-economic ones. The results may provide the orientations so that managers and the government correctly motivate start-up activities in university students.

Developing an Integrated Human Capital Strategy Through OHI-HCM Alignment a Case Study of PT Indopel

Alifia Nuzul Pramadhanty, Achmad Ghazali — Mon, 30 Jun 2025 00:00:00 +0700

This research examines the integration of Organizational Health Index (OHI) and Human Capital Maturity (HCM) frameworks in maritime logistics operations. Through analysis of 255 respondents at PT IndoPel, the study identifies critical relationships between organizational health and human capital development. Statistical analysis reveals highest correlations in knowledge management integration (r = 0.84, p < .01) and leadership effectiveness (r = 0.82, p < .01), while identifying significant gaps in workforce optimization (-0.64). These relationships form the foundation for an integrated framework that links organizational health indicators with human capital development outcomes. The framework demonstrates how knowledge management and leadership effectiveness drive capability development in maritime operations, while workforce optimization represents a critical intervention area. This integration provides a structured approach for developing human capital strategies that address both organizational health and capability maturity dimensions, particularly relevant for maritime logistics organizations undergoing transformation.

The Role of Human Capital in Enhancing The Growth of Startup and Its Future Research Direction

Tiffany Ar Rahim, Aurik Gustomo, Teresa Freiburghaus — Mon, 30 Jun 2025 00:00:00 +0700

In the era of innovation and digital transformation, startups have become vital contributors to economic development and technological progress. However, sustaining growth in high-risk and resource-constrained environments requires more than novel ideas; it necessitates strategic internal capabilities, particularly in human capital. This study aims to explore how human capital enables startups to achieve competitive advantage and organizational growth by applying the Resource-Based View (RBV) framework. Using a Systematic Literature Review (SLR) approach, this research identifies four main thematic clusters: (1) Founders’ and team human capital, (2) Talent acquisition and management, (3) Knowledge and intellectual resources, and (4) Innovation and capability development. The findings also reveal several mediators and moderators that influence the relationship between human capital and startup outcomes. The study observes an increasing scholarly focus on digital skills and collective knowledge, while identifying research gaps in longitudinal, resource-constrained, and emerging market settings. This review provides both scholars and practitioners with a comprehensive foundation for designing more effective human capital strategies in early-stage ventures.

The Role of Innovation Capabilities in Mediating the Impact of Social Media Marketing and Business Networking on Msme Performance in West Kalimantan

Jupensius Rudi Rudi, F. Danardana Murwani , Naswan Suharsono — Mon, 30 Jun 2025 00:00:00 +0700

This study examines the role of social media marketing, networking, and innovation capabilities in driving the marketing performance of food and beverage SMEs in West Kalimantan, Indonesia, using the Resource-Based View and Resource Advantage Theory. Data were collected from 100 SMEs and analyzed through structural equation modeling (SEM). The results show that SMM directly improves marketing performance, which is attributed to VRIN (valuable, rare, inimitable, non-substitutable) characteristics. Networking significantly improves innovation capability but fails to improve marketing performance directly due to structural barriers and generic innovations that do not have VRIN criteria. Innovation capability does not mediate the social media marketing. marketing performance relationship or the business network-marketing performance relationship. Resource Advantage Theory explains this by emphasizing the independent value of social media marketing in providing rapid market response, bypassing the need for innovation mediation. This study concludes that SMEs in resource-constrained regions such as West Kalimantan should prioritize optimizing social media marketing as a direct strategic asset and address infrastructure and collaborative gaps to unlock networking potential. The theoretical implications highlight the context-dependent application of RBV and the need for hybrid strategies that integrate digital tools with local cultural assets.

Pricing Strategy Analysis Based on Dual Channel Supply Chain (DCSC) Model Concept

Nadya Permata Putri, Farida Pulansari — Mon, 30 Jun 2025 00:00:00 +0700

The rise of digitalization has driven companies to adopt the Dual Channel Supply Chain (DCSC) model to expand market reach and improve distribution efficiency. This study aims to evaluate pricing strategies based on the level of coordination between online, offline, and reseller channels to maximize company profit. The research applies mathematical modeling and numerical simulations across four pricing scenarios, each representing a different level of coordination among distribution channels. Model parameters were obtained from historical company data and customer preference surveys, and analyzed using MATLAB software. Simulation results show that Scenario 2, integrating coordination among online, external reseller, and offline channels, yields the highest financial performance, generating a total profit of IDR 456,955,350. This collaborative approach outperforms other scenarios by enabling synchronized pricing and promotions and expanding market coverage without requiring additional investment in distribution infrastructure. Further sensitivity analysis confirms that Scenario 2 remains the most robust across variations in key parameters such as unit cost, channel preference, and maximum demand. Therefore, a coordinated pricing strategy within the DCSC framework can serve as an adaptive and competitive solution for companies operating in multi-channel environments.