The Influence of Corporate Social Responsibility Programs To The Image of Corporations
DOI:
https://doi.org/10.47312/ambr.v1i1.9Abstract
The social responsibility nowadays is the company’s response to the environmental and social aspects. It is based on the determination of government regulations in Article 74 of Act Number 40 Year 2007 on Limited Liability Companies. The implementation of Corporate Social Responsibility (the so called CSR) program presently is not only as a social responsibility but also as a core of marketing strategy in growing or maintaining the image of the company. Even the results of research conducted by Roper Search Worldwide explained that as much as about 66% of respondents are ready to change brands to the companies that have a positive social image in the form of CSR program. Therefore, this research has an objective to determine the influence of CSR program against the image of the company.This research uses a quantitative approach which has result in a clear and definite conclusion. The findings concluded that the variables of Corporate Social Responsibility (X3) are significantly takes effect and has the most dominant influence with the result t tcount of 4.701 with the significance t of 0.000. Meanwhile, CSR Goals with tcount of 2.552 with significance t of 0.013 have significant influence. While CSR Issue has no significant influence with tcount of -0.411 with significance t of 0.682.Downloads
References
Bungin, B. (2010). Metode Penelitian Kuantitatif: Komunikasi, Ekonomi, dan Kebijakan Publik Serta Ilmu-ilmu Sosial Lainnya. Jakarta: Kencana.
Djakfar, M. (2007). Etika Bisnis dalam Perspertif Islam. Malang: Publisher UIN- Malang Press
Djaslim, S., & Yevis, M.O. (2002). Intisari Pemasaran dan Unsur-Unsur Pemasaran, (Cetakan Kedua). Bandung: Penerbit Linda Karya.
Hess, D. (2001). Regulating Corporate Social Performance: A New Look at Social Accounting, Auditing & Reporting. Business Ethic Quarterly, 11 (2).
Jefkins, F., Daniel, Y. (2003). Public Realtions, (Terjemahan Edisi Kelima). PT. Gelora Aksara Pratama.
Kolk, A. (2004). A Decade of Sustainability Reporting: Development and Significance. International Journal Environment and Sustainability Development. (online).
Kotler, P., & Nancy, L. (2005). Corporate Social Responsibility. Doing The Most Good for Your Company and Your Cause. New Jersey: Jan Wiley & Sons. Inc.
Maholtra, N.K. (2009). Riset Pemasaran Pendekatan Terapan, (Chapter 1 fourth edition). Jakarta: Publisher PT. Indeks.
Mapisangka, A. (2009). Implementasi CSR Terhadap Kesejahteraan Hidup Masyarakat. JESP, 1(1).
Newman, L.W. (2003). Social Research Methods : Qualitative and Quantitative Approach. USA: Allyn & Bacon
Nor, H. (2011). Corporate Social Responsibility. Yogjakarta: Graha Ilmu
Pasaribu, Y.P. (2012). Pengaruh Sikap Konsumen tentang Penerapan Program Corporate Social Responsibility terhadap Loyalitas Konsumen Pasta Gigi Pepsodent. [Skripsi]. FE Universitas Sumatera Utara Medan
Ruslan, R. (2003). Metode Penelitian: Public Relations dan Komunikasi. Jakarta : PT Raja Grafindo Persada.
Rahman, R. (2009). Corporate Social Responsibility Antara Teori dan Kenyataannya. Yogyakarta : Media Pressindo.
Sehatkan Mata Ratusan Guru-Siswa. (12 Oktober 2014). Radar Malang, p.14
Seitel, F.P. (2011). The Practice of Public Relations. New Jersey : Prentice Hall Inc.
Solihin, I. (2009). Corporate Social Responsibility: From Charity to Sustainability. Jakarta: Salemba Empat.
_____________ (2011). Corporate Social Responsibility: From Charity to Sustainability. Jakarta: Salemba Empat.
Shimp, T.A. (2003). Periklanan Promosi Komunikasi Pemasaran Terpadu, (Jilid1, Edisi 5). Jakarta: Erlangga.
Sugiyono. (2011). Metode Penelitian Bisnis. Bandung: Alfabeta.
Suharyadi., & Purwanto, S.K. (2004). Statistik Untuk Ekonomi & Keuangan Modern. Jakarta: Salemba Empat.
Susanto, A.B. (2007). Corporate Social Responsibility. Jakarta : The Jakarta Consulting Group Partner In Change.
Tika, M.P. (2006). Metodologi Riset Bisnis. Jakarta: PT. Bumi Aksara
Umar, H. (1996). Metodologi Penelitian untuk Skripsi dan Tesis Bisnis. Jakarta: Raja Grafindo Persada.
Wibisono, Y. (2007). Membedah Konsep dan Aplikasi Corporate Social Responsibility. Gresik : Facho Publishing
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions.
The journal allow the authors to hold the copyright without restrictions and allow the authors to retain publishing rights without restrictions. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution 4.0 International License.
